Post by account_disabled on Nov 29, 2023 10:37:49 GMT
So I think brand marketing is going to be disrupted, and I don't think it's going to benefit big companies. Online First I call this whole phenomenon online first: the biggest brands of tomorrow will be built online. This is partly because the tools we can use to build brands online will get better and better, and partly because money will flow from TV to digital media. I discussed this in more detail recently in our Future of TV report: I'm definitely not saying TV itself is in trouble. We live in a wonderful age of television content. You only have to look at shows like Breaking Bad.
The Walking Dead and True Detective to see that we have better content and more Phone Number List ways to access it than ever before, even more than And "House of Cards" is still early. Recently, the total time spent watching videos has increased year over year, partly due to the resurgence of this trend. Our equipment is also getting better and better. The cost of big screens is falling; our mobile devices now have full HD. But the way we get content is changing. Research shows that 10% of U.S. households have some form of connected device paired with a TV.
Whether it', or other devices, we can increasingly watch . Instead, we can watch more and more classic TV content on smartphones, tablets, laptops and any other screen we have access to. This particular part of the trend has been analyzed quite thoroughly. For analysis purposes I am not interested in this. I'm interested in the fragmentation of audiences: generally speaking, we're no longer watching the same thing at the same time.
The Walking Dead and True Detective to see that we have better content and more Phone Number List ways to access it than ever before, even more than And "House of Cards" is still early. Recently, the total time spent watching videos has increased year over year, partly due to the resurgence of this trend. Our equipment is also getting better and better. The cost of big screens is falling; our mobile devices now have full HD. But the way we get content is changing. Research shows that 10% of U.S. households have some form of connected device paired with a TV.
Whether it', or other devices, we can increasingly watch . Instead, we can watch more and more classic TV content on smartphones, tablets, laptops and any other screen we have access to. This particular part of the trend has been analyzed quite thoroughly. For analysis purposes I am not interested in this. I'm interested in the fragmentation of audiences: generally speaking, we're no longer watching the same thing at the same time.